Microsoft began when two inspirational young men, Bill...

Microsoft began when two inspirational young men, Bill Gates and Paul Allen, to develop BASIC language software for ALTAIR 8800. Today, Microsoft is the world’s largest software company and an undeniable force in the computing world. Microsoft’s products are used across the world, from every age to every race. Microsoft is the parent company of the Windows operating system, Internet Explorer browser, the Office suite of programs, and the Xbox game system. The company has a revenue of $60.42 billion and a global workforce of 95,000 people. At present, the company has exhibited agility in responding to market conditions, and has been managing innovations well. Bill Gates and Paul Allen were motivated by a dream and a desire that started with†¦show more content†¦Anything electronic desired by the consumer Microsoft wants to produce the product and do it better. During the last few years, Microsoft has had its ups and downs but has managed to do well even during the current state of the economy. Microsoft withstood a two million dollar drop in their revenue going from going from 60 million in 2008 to 58 million at the time of the 2009 report and a similar drop in their operating income. Until 2009 Microsoft had enjoyed a steady increase in their revenue and operating income. The operating income according to Microsoft’s annual report increased on average about two million dollars a year starting in 2005 at a little over 14 million and increasing to 22 million in 2008 and plunged to $20,360,000 in 2009 (Financial Highlights,2009). Revenue had increased as well from 2005 until 2009 with the largest increase from 2007 to 2008 with an almost eight million dollar increase going from $51,122,000 in 2007 to $60,420,000 in 2008. The net income for Microsoft although considerably higher when compared to the 2005 figure of $12,254,000 did dr op in 2009 to $14,569,000 that was a three million loss compared to 2008 (Financial Highlights, 2009). Microsoft will only do as well as there are customers to purchase their products. Additionally, Microsoft has to keep close